Emtek

from promotion to platform

Selling custom door hardware has always been a hands-on business. So how do you pivot online in a pandemic?

When Emtek needed to polish its presence for its first virtual tradeshow in 2021, we gave them the Lookbook—a lightweight digital showcase to help dealers, designers, and customers get up close and personal with new products. What began as an internal sales tool turned into an evergreen platform that’s primed for 2022 and beyond.