isle of capri

making history on the mississippi. twice.

Isle of Capri invented the riverboat casino. When the hospitality chain built a $60 million resort just up the way from its original dock on the Mississippi, it was a big deal.

The campaign had to feel larger than life. But to IOC’s loyal player base, it had to feel like home. “Our Big Little Move” ended up driving the largest gaming day in Iowa history.