Basis by Elysium Health

THE SCIENTIST’S SUPPLEMENT

Basis is an NAD+ supplement born within the prestige science community, lauded by elite athletes and high-minded health enthusiasts. In fact, scientists make up a large part of its user base.

In its debut ad run, we positioned Basis as a boon to longevity and an ode to humanity’s thirst for something greater. In addition to scripting, I helped Elysium to develop brand messaging and creative strategy.